Full course description
This course reviews the basic concepts of the Search Network. It shows how advertisers can follow up on the history of any changes made to the campaigns, and how to determine if these changes have had a positive or negative impact. In addition, it discusses acceptable formats for publishing ads in the Google Display Network, how to develop quality ads and websites, how to obtain reports pertaining to performance, profitability, and the growth of the audience in touch with your campaign ads, and how to personalize the account to maximize or align it with the market objectives. Finally, this course presents the Application Programming Interface (API), which allows users to manage large, complex campaigns.