Full course description
This course covers advanced concepts and recommendations to create, manage, measure, and optimize campaigns on the Google Display Network. The student will have the opportunity to learn about different aspects, such as the benefits of display ads and the Google Display Network, the value of display advertising, the different websites on the Display Network in which your ad can be viewed, and planning targeted campaigns. With regards to creating ads, the course will discuss the most adequate ad formats published on the Display Network and the use of the Display Ads Creator. Lastly, this course will present tips for direct response campaigns and display ad creation and discuss the policies that should be taken into consideration when creating and publishing display ads.