AdWords

Every month, approximately one billion people visit YouTube and watch six billion hours of videos. This has made YouTube a tool that enables users to reach a great amount of potential clients in over 70 countries all over the world. Not only that, it provides the option of choosing when and where videos ads will be published in order to direct them to the target population or market the user wishes to impact. This course not only presents both basic and advanced concepts on the topic of video ads, but also includes the necessary guidelines to create, administer, measure, and optimize video ad campaigns on YouTube and the Web. It also serves as a tool to prepare you to take the Video Ad exam offered by Google.