Full course description
This course prepares you to take the AdWords Fundamentals exam offered by Google. It presents the basic concepts of online advertising and how they are related to the AdWords tool, and it introduces the fundamental principles affecting the creation of effective campaigns based on the particular needs of your business or clients. It provides you with strategies to use your budget more effectively and recommendations to plan how to better invest it based on the performance of your ads. The course further provides you with a practice exam that will enable you to assess your acquired knowledge prior to taking the AdWords Fundamentals exam, one of the exams required to obtain the Google AdWords certification. This certification is requested and obtained directly from Google.